On the right is an example of my email marketing campaigns.

Using direct calls to action, personalisation and dynamic behavioural content. 

I have also managed the procurement of 2 new email software licenses - Silverpop and Subscribe.

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The Kiwi Catch Up from Air New Zealand, A Star Alliance Member
Bookings Special Offers Before You Fly On The Plane Frequent Flyers About Us
April 2009
Hi Stuart
Meet Kiwi Deals - the first of our new-look monthly emails that we reckon will be a lot more useful to you. To get to this point we trawled through the feedback you gave us last year (thanks if you filled in a survey) and spent a couple of months tinkering. We've kept the good bits like our fare deals, exclusive competitions and product updates - and in the future you will be able to get even more relevant content. For now though, read on for this month's awesome offers..
Bags yourself a seat to Hong Kong
Bags-It. That's Kiwi for 'before someone else does it'
Bags-it is a completely new way of getting some seriously low fares. It's a bit like an auction, but the prices go down instead of up. The fares drop every 60 minutes until they're sold out. Seems too good to be true doesn't it? Just remember there are a limited number of seats and other people will have their eyes on them as well, so make sure you don't leave it too late.

Our very first Bags-it is happening on Monday 27th April starting at 8am - 6pm with fares to Hong Kong. It's only for one day though and once the seats are sold that's it, so bookmark the Bags-it page now to get a head start!
Bags-It
This month's Kiwi deals

Economy

LONDON to HONG KONG
Book by 6 May
Travel between 11 Apr - 21 Jun 09

from   £357* Book Now

Economy

LONDON to LOS ANGELES
Book by 30 April
Travel between 10 Apr - 20 Jun 09

from   £351* Book Now

Economy

LONDON to NEW ZEALAND
Book by 19 May
Travel between 12 Apr - 15 Jun 09

from   £547* Book Now
* return, per person, including taxes. View all special offers
BEEP BEEP. Get flight updates straight to your mobile.

Boarding Buddy is a stress free way to receive information about your departure flight straight to your mobile. It's free and available for our departures from Heathrow. Once signed up, you'll receive a text 5 hours before your flight (notifiying of any delays etc), a second when you get to the airport with exclusive discount vouchers for the airport shops, and a final one when it's time to board.

Register Now
Boarding buddy

Join a very rewarding frequent flyer programme.

Airpoints is our frequent flyer programme. But unlike a lot of other loyalty schemes, you don't have to take that many flights for it to be worth your while. Take one return trip in Business Premier to Hong Kong for example and you've already got enough points to get Silver Status, which will gets you a lounge pass and an upgrade. Discover more about airpoints membership.

Join Airpoints

Airpoints
Book online or call for real Kiwi service  airnewzealand.co.uk 0800 028 4149
Share with a friend

* Terms and conditions apply. Stated fares are subject to availability and specific travel periods. Visit the website for more details.

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